Invisible checkout is the new standard
Are you making customers work too hard for a purchase? Today’s shoppers expect an effortless checkout experience, including flexible payment options and seamless checkout flows that stay within the app or website. Manual card entry, slow-loading pages, redirects and form fields aren't minor inconveniences — they're conversion killers.
One thing accelerating this shift? Social commerce: buying on social media platforms like Instagram and TikTok. Social commerce is now driving purchases that live and die by the ease of the checkout experience.
From browsing to buying, customers demand a fast, streamlined process throughout their shopping experience.
The new rules of ecommerce
Reduce friction from the first click
Every extra tap between discovery and purchase increases drop-off risk. Embedded checkout keeps shoppers from abandoning carts.
Meet customers where they scroll
Social media and live video are now valid storefronts. Your payment experience needs to fit seamlessly into both of them to make livestream shopping simple.
Enable digital wallets and one-click checkout
Apple Pay®, Google Pay™ and Click to Pay remove the single biggest abandonment trigger: manual card entry. If a customer has to key in their credit card, you’re likely to lose them.
Adopt pay by link for conversational commerce
For DM-driven or messaging-based selling, pay by link delivers a secure branded payment page instantly — no funnel rebuild required.
Prepare for live commerce and AI discovery
AI-driven product surfacing inside livestreams is already shifting from novelty to expectation.
"Stop asking what more you can add. Start asking what you can remove. Less friction. Fewer fields. No passwords. Instant refunds. The brands that win will be the ones customers barely notice — because paying feels effortless."
Alex Dewison, Director of Digital Solutions, Global Payments
Hear the full conversation about the state of ecommerce with Alex Dewison